MAKEUP BY KELLI ANNE

GUIDED TUTORIALS TO ELEVATE YOUR BEAUTY ROUTINE

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Educational, long-format makeup tutorials with new content uploaded weekly.

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Instructional and entertaining content appropriate for makeup pros, novices and everyone in between.

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Access to the MXKA Geneva, to connect with other members, share ideas, and attend virtual and IRL events.

When I first started this, I had no idea what to expect but I knew I had a vision. I wanted to create a brand that empowered everyone to elevate their beauty routine. I wanted makeup tutorials to be fun and achievable for everyone. I wanted to build a community of supportive individuals. I wanted to share my experience and knowledge with all of you. This platform is all of those things and more.

Welcome to Makeup By Kelli Anne.

my vision

TUTORIALS

  • Makeup by Kelli Anne is an educational video platform for makeup tutorials with new content uploaded weekly. Guided videos featuring expert techniques, tips, product recommendations & more.

  • Content will cover trends, celebrity looks, every-day makeup, skin prep, full-glam and so much more. Some videos even include some celebrity drop-ins!

  • Approachable tutorials for beginners, pros and everyone in between. Videos meant to help people look and feel their very best.

COMMUNITY

  • Access to the MAKEUP BY KELLI ANNE “Home” on Geneva — a group chat with Kelli, the MXKA team and all of the amazing community members. Connect with other community members in your city, other entrepreneurs/aspiring business owners, and just get to know one another. Suggest new makeup tutorials for Kelli to film, give feedback on the platform, share your own makeup tips and product recs, connect with other founders about business resources, celebrate your entrepreneurship wins, and SO MUCH MORE.

  • Monthly community events with Kelli (both virtual and IRL)! Including dinners, parties, happy hours, workout classes, etc.!

  • An opportunity for you to help us build this thing!!! A community FOR you BY you. We can’t wait to hear your feedback and suggestions.

launch party

We celebrated the launch of the new MAKE UP BY KELLI ANNE platform in November with Kelli's family, friends and 100 of her OG community members. The party was held at Vivrelle's showroom in NYC with amazing brand sponsors and activations including ADINA EDEN (who gave on site piercings), Loverboy, and our pride and joy - a BUILD YOUR OWN GOODIE BAG STATION. We loved celebrating the launch with our community who made this all possible - and members left not only with new friends, but also a Stoney Clover makeup bag filled with an assortment of Kelli's favorite makeup products (including Tatcha, First Aid Beauty and more) that they were able to hand select. The night concluded with pizza, espresso martini shots and cookies. Most epic night ever :)  

NYC COMMUNITY MEET-UP

n honor of Galentine's Day and all the wonderful women and friendships that have been formed in our community - we hosted an intimate Galentine's Dinner at Lola Taverna, one of Kelli's favorite restaurants in New York City. It was such a special night filled with delicious food and great company - and each girl left with a Goodie Bag containing a handwritten note from Kelli, Levain cookies, and a piece of jewelry from HEYMAEVE. 

the group chat

A little preview of the MAKEUP BY KELLI ANNE “Home” on Geneva.